Seven Insider Secrets to Writing Great Webzines
Creating a successful webzine is an art form. Even so, there
are a number of key considerations that will help your webzine
stand out and to be a very effective marketing and communications
The focus, length, frequency of your webzine and many of factors
are driven by the overarching goal and purpose of your webzine.
Is it stay in touch with your current clients? Is it to enhance
your relationship with your current clients and build their
trust? Is it to increase your sales to current clients? Is it
to sell new clients services and products? Being very clear
about your purpose will then set the tone for how to create
your webzine. The purpose should serve as a bellwether to constantly
bounce your ideas and thoughts against to see if it helps move
you towards the stated purpose.
Write with the Reader in Mind.
Businesses buy services and products to solve their problems
or to alleviate issues that are causing them pain so always
keep this in mind. Do not focus on what you want to sell, but
more son on how your services and products will address real
problems or benefit their business. Note that telling prospects
about your service and product features is not the same as telling
them how they will benefit.
Readers with Headlines that Stir the Emotion, Create Excitement,
Inflict Fear or Create Curiosity
A well crafted headline (or subject line for email) will determine
if your email gets opened and read or not. Those headlines that
appeal to reader’s emotions will be more effective in
getting them to open the email and to read it. Headlines like
‘A Medical Breakthrough that will End Diets,’ or
‘Learn the Top 3 Secrets to Buying a House Below Market
Value,’ or ‘What the IRS doesn’t want you
to know about Tax Audits,’ or ‘Are You Interested
in Closing Sales Faster?’ or ‘Would You Like to
Learn How to Avoid Sexual Harassment Lawsuits Once and For All?’
are examples of titles that work because they are compelling.
They offer a promise to solve a problem. They stimulate emotion
or create curiosity..
Should be Placed in the Headline. Use the keywords
again in the first paragraph, and repeat several times in the
body of the content. When somebody sits down and types keywords
into a search engine looking for information they need, this
will increase the probability that your content will be found?
Your Webzine User Friendly
A lot of people only scan read as oppose to carefully reading
every word so you need to make it easy for them to get your
message. Judiciously use bullet points so people can quickly
scan your message. Write short paragraphs and use terms that
people will easily understand. Write in a conversational tone.
A good tip is to read your content out loud. If it sounds like
a commercial, rewrite it to sound like a conversation. Be friendly,
Research, Surveys, Statistics, Expert References and Testimonials,
to support your point.
The best way to prove a point or to emphasize a need without
it coming across as selling is to use information from another
source such as a respected survey from the industries leading
association, a recognized expert or testimonies from clients
(include their names and companies). Go easy on the hype. Today’s
entrepreneurs and business managers are very savvy and do not
want you to ‘sell’ them something, but more so,
are looking for solutions to their problems.
Remember that business owners and managers do not care that
you want to sell them something. They have a business to run
and want help with solutions to their problems. They do not
care how great you think your products are or how many features
it has. They only want to know can it help me solve a problem
that they either have today or are trying to avoid having tomorrow.
Test your headlines, product offerings and content by asking
over and over ‘So What?’ from the prospects viewpoint
and rewrite it accordingly.
Are You Interested in Building a Closer Relationship with
Your Clients and Increasing Your Sales to Them?
- We can
save you valuable staff time and money by creating a customized
webzine to send to your clients and/or prospects that will build
your relationship with them, keep your products or services
on their mind and increase sales
- We can
help you advance your company’s brand and image
Barry Nixon at firstname.lastname@example.org
or at 949-770-5264 to discuss how we help you create a great webzine.