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Create
an E-zine for your Business and Boost Your Sales
As a successful
business person, I am sure you have either already started or
considered developing an E-zine. The benefits of doing this have
been touted by just about every expert knowledgeable about Internet
Marketing. It is easy money, but it is not easy work.
You may be
thinking while that is all well and good, why should I start an
E-zine for my business? After all I am in the background screening
business not the publishing business.
Well the answer may surprise you.
Specifically,
the benefits that an E-zine presents are:
· Increase
Sales by Increasing Lead Generation and Cross Selling Opportunities–
An
E-zine keeps your firm in front of your customers and/or prospects
and reminds them of your full range of products and services.
- Creates
a Relationship with Your Customers – In the never ending
battle for getting and keeping customers,you have an opportunity
to build a true competitive advantage that your competitors
can not touch – the relationship and trust your customers
have with you. Competitors can try to match your pricing, products
and services, but it is difficult to unravel a strong relationship.
Every time a customer receives an E-zine from you it solidifies
the connection between you and your customers.
- Position
Yourself as Leader and Expert Resource - Your E-zine gives wings
to your firms’ vision, demonstrates leadership and establishes
you as the expert in your field. Your firm becomes a trusted
resource.
- Amplify
Your Existing Marketing Efforts – An E-zine leverages
your business by keeping your services and products in front
of your customers and prospects. It not only ties your marketing
efforts together, but also creates a steady stream of valuable
information that helps your customers better run their business
which is a value added service.
While all
of this sounds incredible , the plain the truth is that you
don’t have enough time now to do all the things you need
to do to run the business not to mention creating an E-zine.
You are good at what you do, but time is always short and is
a precious commodity. I am also sure you, like most professionals,
are challenged by trying to keep providing your clients exemplary
service while you continue to try and generate new clients.
And, given the growth of the background screening industry there
is a steady stream of new companies entering the marketplace
to compete with you.
Well, if we could show you a way “to have your cake and
eat it too” would you be interested?
Due to the popularity of The Background Buzz
and your fantastic reception to it, we are going to make it
available as a Private Branded subscription service. We have
already done the work, the research and are knowledgeable about
the background screening industry. You can share the valuable
information from The Background Buzz that you
have come to appreciate directly with your clients (minus the
ads and competitive information and with your own personalized
title/header) to build your relationship with them, to build
their confidence in you as a resource and to cross sell your
products and services.
Let me share a personal story with you based on my experience
of publishing The Background Buzz. About a
month ago one of my clients from PreemploymentDirectory.com
who receives The Background Buzz was asked
by one of their clients if they knew anyone that did workplace
violence prevention training. Because they regularly receive
The Background Buzz, my client told them sure,
I know a firm that specializes in providing workplace violence
prevention consulting and gave them my name. We connected and
as a result I have gotten a very lucrative consulting engagement.
All because someone remembered me because they received The
Background Buzz.
It’s not magic, it just works. We will help you by:
- Allowing
you to focus on your business and not having to be distracted
by the administrative details associated with producing an E-zine.
- Taking
the load off your shoulders regarding producing an E-zine and
meeting a schedule.
- Creating
copy and providing insightful, timely and expert content for
you.
- Creating
a customized look that reflects your style, is consistent with
your website and branding efforts. We will create a customize
header/title just for you that demands attention.
The
Issue is Not Should You Publish an E-zine, But More Importantly,
When You Will Get Around To Doing It!
We know you have what it takes to publish your own E-zine, but
may not know all the tips, tricks and tools that will make it
easy, and most importantly probably do not have the time.
Publishing an E-zine regularly is time-consuming work, and we
simplify the process, by doing the work for you. We have services
available for every step of the E-zine publishing tasks.
Don’t waste your time trying to create you own Ezine,
OR leave money on the table by neglecting to create an Ezine.
An E-zine is just one arm of your marketing plan, but it is a
powerful one.
Let
us make that a whole lot easier for you! Your E-zine should work
in the background, not take valuable time from the business, usurp
your resources or distract you or your staff. We can make it effortless
for you.
Let us help you produce a customized Private Branded E-zine just
for your business that builds trust, creates an ongoing relationship
with your customers and stimulates more sales of your products
and service.
Call me today to get started: Barry Nixon 949-770-5264 or email
me at wbnixon@aol.com
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