The Background Buzz Insider

January 17, 2012

Are QR Codes Worth Putting On Your Trade Show Displays?

There’s a growing interest in QR codes for trade show display graphics lately. While already very popular in Asia, QR codes are just starting to take off in North America.

The following illustrate the growth of QR codes, according to

  • QR code uptake has increased 4589% from early 2010 to early 2011
  • 56% of QR codes appear on product packaging
  • The majority of users expect to receive a coupon or deal from scanning a QR code
  • 11 out of 50 Fortune companies are incorporating QR codes into their marketing strategy
  • 68% of QR codes are scanned via an iPhone

Source: Who Is Scanning QR Codes? Here's a Quick Update,

If you’ve been considering them, this article is for you. I describe what QR codes are, why to use them, and what the hurdles are to a good experience. I finish with a short list of recommendations if you put QR codes on your trade show displays.

What are QR codes?

QR codes can act as a hyperlink for print and multimedia when scanned by a smart phone. When you take a picture of a QR code with a smart phone that has a suitable app, it will launch the webpage automatically on your phone. Just search your app store for “QR code scanner” and get a free app. You can try it with the QR code here:

If you take a picture of this QR code with your smart phone that has the proper bar scanning app, it will take you to

To read more click here

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