Before you read the excellent articles on improving how you connect
with your customers and how to promote your firm I want to remind
our Premium Advertisers in The Employment Screening Journal
to submit your reservations for your advertisement. September
is drawing near and we will soon open advertising in The
Employment Screening Journal up to all. We don’t
want you to lose your valuable spot.
the Emotional Appeal of Your Product
With the notion that background screening is a commodity
being ever present and insight that close to a third of businesses
are not pleased with their background screening provider I thought
the book MarketBusters
offers an interesting perspective that might prove useful. The
Book encourages companies to think about how adding an emotional
appeal to their offerings can create massive differentiation in
an otherwise crowded field.
Some examples included that illustratie this type of competitive
- the ordinary
light bulb - you wouldn't think there was much to get emotional
about there, would you? And yet, pink-shaded bulbs for make-up
mirrors (for those of us who are no longer in the first blush
of youth), piercingly bright lights for security purposes, and
lately of course the "feel green" appeal of compact
fluorescents are all examples of adding a formerly emotional
tag to a fairly mature product category.
of course have known this all along - after all, with one sneaker
being pretty much like another, it's the feeling of a Nike swoosh
that makes for major advantage. And the Kodak moment? At one stage
those soppy commercials could bring me to tears.
The Book calls
positive emotional appeals "exciter" features and encourages
companies to think about how they might leverage the potential
of an emotional element. It seems that more and more organizations
are finding that as technologies are copied instantly and the
web levels the playing field on things like local pricing, emotions
remain a strong differentiator.
So how do
you get at the power of emotions in the things you offer?
Read More Go To:
Get Your Website Included in Google News
wanted information from multiple news sources in the aftermath
of 9/11. So he created a program that crawled major news websites
and displayed consolidated lists and descriptions. This was how
Google News was created. Since then Google News has gone mainstream
and become the de facto standard for many to track breaking and
industry-specific news. Google News is currently one of the top
five visited news portals in the world — reason enough to
get your site in the mix. And outside of direct traffic, many
people also end up on Google news through their email news alert
service, RSS readers and referrals from their friends and colleagues.
And because of the customizable nature of Google News, you can
get targeted traffic from niche industries. There are also serious
SEO benefits. If a website is prominently listed in Google News,
other websites and bloggers will link to that news article as
a citation. So getting your website included in Google News must
be part of your SEO strategy.
To Read the
Full Article Go To: http://www.websitemagazine.com/content/blogs/posts/pages/Get-Your-Website-Included-in-Google-News.aspx
most likely planned your marketing and PR strategy for 2008,
but do your activities include both traditional and Web 2.0
not, you should download* our 2008
to HR' eBook: Integrating
Traditional and Web 2.0 Strategies.
This eBook was written for companies like
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PR Lead-Gen Process(SM).
This integrated strategy will increase your visibility (help
you stand out in a crowded HR marketplace), generate more
website traffic, higher organic search rankings and ultimately,
more sales leads.
the 'Marketing to HR' eBook!
If you’d like
to learn more about how HRmarketer.com has been helping
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and improved SEO, contact us today at: email@example.com
* A brief registration is required.
Our services help HR suppliers
generate publicity, website traffic, sales leads and improved
search engine rankings. HRmarketer services include:
Membership: Combines databases of marketing and public
relations (PR) opportunities with press release distribution,
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our HR marketplace expertise, we offer HR suppliers a full
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Learn more by visiting www.HRmarketer.com.
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