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With Thanksgiving only about two weeks away I want to wish all
of you and your families a very happy and enjoyable Thanksgiving
celebration. I also wanted to personally thank you for making
it possible for us to be in business to reach our five year anniversay.
With the tradeshow season virtually at an end for the year and
most firms planning on their next year activities I thought it
was timely to send you an article on planning for effective tradeshows
to maximize your investment.
Also please be sure to check out Tazworks Quicapp
which simplifies the screening process.
How to Make the Most of Trade Shows
The Internet may have profoundly changed the business
of marketing, but the trade show endures. In fact, it thrives.
In many industries, attendance is practically mandatory -- if
you're not there, you're not anywhere. For many seasoned companies,
however, trade shows are less an opportunity to book new orders
than a time to strengthen relationships, according to Jonathan
Smiga, vice president of marketing for Chuao Chocolatier,
of Carlsbad, California.
"We're all so busy," says Smiga, "but for those
two or three days, we're all gathering at one place."
Because trade shows draw a lot of industry press attention, along
with potential customers, companies often use them to unveil new
products. But savvy companies aim to make a broader impression
as well. "It's a great time to show the marketplace that
you're improving your business. Maybe you're in a bigger booth
than last year," says Smiga. "You are a material player
who's evolving, with more resources that you can bring to their
Still, the trade show is a costly marketing channel. "Compared
to other options," says Ruth
P. Stevens, a New
York City -- based consultant, "exhibiting at a trade
show is the single most expensive medium choice." One option
is to concentrate your firepower. "Do fewer shows, but do
them better," says Smiga. "Pick the ones where you can
be a star."
To Read The Full Article Go To: http://www.inc.com/magazine/20091101/guidebook-how-to-make-the-most-of-trade-shows.html
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