The Background Buzz Insider

April 24, 2012

Leading Edge Lead Management

Even though the goal for trade show exhibitors continues to be collecting and qualifying sales leads increasingly exhibitors are placing a higher value on attendee data than in the past, when a business card in a bowl sufficed as a sales lead. Today, the business of lead management, is all about refining the process and reconciling the data in a way that helps sales reps close sales. From e-literature fulfillment to instant analytics, today’s options for lead retrieval and management are light years beyond badge scanners and fishbowls of yesteryear. To help you navigate the available options, we’ve compiled an overview of eight new features that can be found in today’s lead-management systems. Once you’ve identified the features you want, you’ll be able to quickly focus in on the kind of equipment and system that will provide more streamlined (and more successful) lead management.

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NAPBS 2012 Annual Conference
Nashville, TN
April 15-17
Booth #315

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Disclaimer Statement: All information presented is for information purposes only and is not intended to provide professional or legal advice regarding actions to take in any situation. Advertisements are presented for information and marketing purposes only. The views expressed by advertisers are exclusively their own and should not be construed to represent the views of The National Institute for Prevention of Workplace Violence, Inc. in any way. Also The National Institute for Prevention of Workplace Violence, Inc. makes no representations for any products or services that are promoted and accepts no responsibility for any actions or consequences that occur as a result of any purchases from advertisers.