The Background Buzz Insider
February 15, 2011

Think Like an Undercover Boss and Discover Why You Should Focus on "Worst Practices"

If you want to be disruptive, don't start with best practices. Try, instead, find your industry's worst practices and take tiny steps — or better yet, giant leaps — towards bettering them.

When you learn how to see them, worst practices lurk everywhere — because they're baked into the tired, toxic assumptions of business as usual. Customer service nightmares (think Dell Hell), design desolation, lowest common denominators (like KFC's stomach-churninglygrody Double Down), marketing by half-truth, and what you might call total zombification (think GM's reanimated IPO) — they're just a few shining examples of the worst of the worst, desperately crying out to be bettered. But they're not the only ones — and your challenge is finding and then bettering a few of your own, to form the basis of a disruptive competitive position.

To get there, you have to master the art of mattering. One way to start is hunting for what's terrible, insufferable, and downright awful — and then striving, relentlessly, harder than your rivals think is even conceivable, to better it.

So how do you find your worst practices? Click Here to learn more the four ways to get started.

This eDirect Mail Campaign is sponsored by Innovative Enterprises Incorporated

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