The Background Buzz Insider

April 5, 2011

How to Turn Off Your Customers
A survey reveals the worst practices of sales reps.

Looking to help your company reinvigorate sales? It may be helpful to learn what your sales reps should not do. In a survey of more than 1,200 companies in the United States and Europe, McKinsey & Co. sought to learn which sales-rep practices are most destructive to B2B company-customer relationships. The traits most criticized by customers include:

Source: McKinsey & Co.

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